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7/27 – Fifth Harmony

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In the world dominated by Beyonce and Taylor Swift, it’s not easy standing out amongst the crowd but the all American girl group, Fifth Harmony proved us wrong. The girls got us good especially in their latest sophomore album release, 7/27. This record really showcases their signature sound that they’ve been looking for since the X Factor Days in 2012. After 4 years of experimenting their sounds and growing together, Lauren Jauregui, Normani Kordei, Ally Brooked Hernandez, Camila Cabello and Dinah Jane Hansen are ready to take on the world with their immense talent. I’m picturing Simon Cowell at the corner of the room with a satisfying smile on his face. Oh, he must be very proud.

This album has reached a new level compared to their previous releases. You can notice the maturity and growth in their voice and songwriting; it exudes lots of confidence yet they’re not in your face, just the right amount of sass, boldness and needless to say, the girls are stronger than ever. I’m sure you’re wondering why 7/27 when it was actually released on 5/20; “It wasn’t the day we met but the day we became Fifth Harmony!”, Camila explained during my chat with her.

7/27 kicks off with the addictive girl power anthem ‘That’s My Girl’. I’d like to think of it as a feistier version of ‘Worth It’, with its funky rhythmic beat and empowering lyric that sings “get mad independent and don’t you ever forget it, get some dirt on your shoulder then let me brush it off for ya, if you’re feeling me put your five high, that’s my girl”. Simply put, it’s a clear declaration of authority. So boys, don’t mess with em! Following that, is their lead single which needs no introduction; the ridiculously catch and easy-to-learn lyrics; ‘Work From Home’ featuring Ty Dolla Sign. This single made them the first female ensemble to hit the Billboard Hot 100 Top 10 since Pussycat Dolls’ ‘Buttons’ in 2008. With more than 400 million views on Youtube, it’s clear that Fifth Harmony is all geared up to take the world by storm. Another notable track from 7/27 has to be the laid-back, romantically and intimately themed song called, ‘Write On Me’.  The girls managed to really showcase their powerful vocals, without getting in each other’s way in this song. No wonder the Harmonizers love it, the track was streamed more than 7 million times on Spotify alone. ‘I Lied’ is another slow number with some electronic twist, so it’s not exactly a ballad if you’d ask me. Most of the tracks in 7/27 are thoroughly enjoyable, each to its own; the girls have surely come a long way since their ‘Miss Movin On’ days.

The one thing I love most about 7/27 is the high energy and amazing harmony by the girls. It may not be that massive step forward since their first LP but safe to say, this is good enough to wow the world. The only way from here now is up. Way to go girls!

Rate: 4/5

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