BTS will be the new brand ambassadors for streetwear brand FILA!
— FILA (@FILAUSA) October 1, 2019
The boys will launch the collab with an international ad campaign early next year. K-pop band BTS has officially joined forces with the VSCO girl favorite sneaker brand, FILA for what will undoubtedly be a year of epic outfits.
FILA announced yesterday that they’ve tapped the Bangtan Boys as global brand ambassadors, making them they new faces of the streetwear brand. This means, the boy band will be wearing lots of FILA, not just at their US shows, but also at appearances across South Korea, Europe, and Asia.
“BTS’s passion, positivity and their genuine communication with fans are qualities that align with FILA,” the same rep said. “Their energetic and unique personalities also make them an optimal fit as brand ambassadors. We look forward to creating a meaningful synergy between two global brands.”
No word yet on whether a new sneaker launch will be included in this collab.