She’s officially in your area! Brace yourself as the supergroup is about to take over your makeup bag as—at least, one of them is *wink*. Because on 20th of October 2020, MAC Cosmetics dropped the bomb by announcing its first-ever K-pop idol, Blackpink’s Lisa (Lalisa Manobal), as the new global brand ambassador.
According to the press release by MAC i, ‘’When she’s not shattering records with her inimitable girl group, the Thai rapper “will be the face of MAC’s renowned collections and key campaigns, as well as the muse for the brand’s exciting innovation projects.’’
Known for her eccentric style and bold beauty choices—think bubblegum pink highlights, razor-sharp winged eyeliner, muted lipsticks—Lisa was drawn to the iconic beauty brand because of its decades-spanning reign as a true innovator in beauty. “Mac [Cosmetics] is truly at the forefront of trendsetting, every time I see a MAC campaign or the incredible looks their artists create backstage at fashion weeks around the world. It’s an honor to partner with a brand with such an incredible heritage and unrivaled expertise in makeup artistry. I am thrilled and looking forward to this journey,” explained Lisa.
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FOR THE LOVE OF LISA 💜! We’re pumped to finally announce @lalalalisa_m as the newest face of M·A·C Cosmetics. We’ve got so many major surprises in store for the BLACKPINK star as our newest Global Brand Ambassador. So, sign up for our emails to stay up-to-date on all things Lisa! #MACLOVESLISA
For MAC, it was Lisa’s “unparalleled talent and bold, fashion-forward style,” says Drew Elliott, senior vice president and global creative director for Mac Cosmetics. “Always confident and never one to shy away from risks, she embodies our commitment to celebrating individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration.” We simply cannot wait for more!!