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6 Affordable Beauty Brands Founded By Malaysia’s Own Girl Bosses

Malaysia homegrown cosmetic company that slays the beauty game




If you’re planning for your next makeup-shopping haul, look no further. There are numerous Malaysian cosmetic manufacturers that offer similar, decent quality items as internationals. Not to mention, most of them are also vegan, cruelty-free, halal-certified and even wudhu-compliant. Check out some of our favourite local beauty products we love: 

1. SO.LEK Cosmetics 

 Created by siblings, Dahlia Nadirah and Luqman Hakim—the makeup brand came about when Dahlia visited local pharmacies in New York City and she noticed how reasonably priced they are without jeopardising the quality of the products. SO.LEK has quite an array of products, from lipstick to nail polishes. 

2. Velvet Vanity 

Established by Adlina Nadirah, the ultra-modern and fun makeup brand based in KL is inspired by the elements of youth culture, which includes beliefs, behaviours, styles and music—which many girls would find relatable. You can check out these vegan and cruelty-free brand products on their website and certain retailers across Kuala Lumpur. 

3. NITA Cosmetics 

Founded in 2016 by Aznita Azman, Nita Cosmetics is a reflection of her travel experiences— incorporating local customs, traditions and even cuisines. Interestingly, most of her makeup products are named after food. There’s a makeup sponge named ‘’bahulu’’, an eyeliner called ‘’mata kucing’’, and ‘’sirap’’ lipsticks. Very creative and quirky. 


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AH! The daily dilemma of choosing only ONE nude shade for the day from your infinite collection of nude lipsticks 😂 #nitacosmetics #nitaforallwanita #warnawanita

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4. Orkid Cosmetics 

Halal-ensured, they are also cruelty-free and vegan based products. The entirety of their items are 100% made in Malaysia, including its ingredients and formula that are sourced locally. Everything is proven safe on the skin as they only use safe ingredients.,so you can feel free to look wonderful without the worry of it reacting to the skin!

5. ASLY Beauty 

Didie Nasir—who also founded DIDA Cosmetics—partnered with Yaya Zahir in creating Asly Beauty, launched under the brand lead called Dynamics Inc. This newcomer beauty brand encourages young girls to create more individuality and self expression. They are super comfy and compact, suitable for your everyday wear!

6. Pretty Suci 

The brainchild of two entrepreneurs, Tunku Dato’s Kaiyisah Kamil Ikram and Natasha Mohammad Ozeir, Prettysuci applied creativity and innovative vision towards combining the global beauty industry and halal beauty brands. These two besties took their mutual love of makeup and putting halal beauty on global, making it accessible to women all over the world.

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