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Friso Gold Uses Groundbreaking Smart Packaging So You Can Track Formula Milk From Source

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In a virtual Facebook and YouTube launch, hosted by Aishah Sinclair on 20 June, parents nationwide were introduced to the TrackEasy Milk Traceability System.

Consisting of a QR code at the bottom of the 900g tins, parents can track the full journey of Frisomum Gold and Friso Gold, from the farms in the Netherlands to their local supermarket. 

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This includes farm checks, milk collection,…

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