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Rae Sremmurd: Top of the Hip Hops

The “Black Beatles” boys are coming to town!

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Right now, Rae Sremmurd are at the peak of their stardom. This American hip hop duo originating from Tupelo, Mississippi is formed by two brothers, Aaquil Iben Shamon Brown (also known as Slim Jxmmi) and his little brother Khalif Malik Ibn Shaman Brown (also known as Swae Lee).

The duo broke through in 2014 with their track “No Flex Zone” and “No Type,” and from there, they achieved moderate chart success with the following singles from their debut album “SremmLife.” The album debuted on the Billboard 200 at No. 5 in January of the following year, held from higher positions by the staying power of albums like Ed Sheeran’s “X” and Taylor Swift’s “1989.”

Rae Sremmurd not only named their debut album “Sremmlife,” they also adapted it as a personal lifestyle. Rae Sremmurd once explained the lifestyle as…

“…how we view the world. Every artist expresses themselves in a different way and this is how we express ourselves.”

But, of course, it’s with “Black Beatles” that Rae Sremmurd made history. The duo’s 2016 hip-hop smash with Atlanta trap godfather Gucci Mane, earned it up to 6x platinum status. The milestone signifies 6 million units in domestic sales and sales equivalents, which includes streams.

The track went on to spend a total of seven weeks at the number one spot on the US Billboard charts after becoming the unofficial theme song to last year’s biggest viral craze, the Mannequin Challenge. Yes, they made the whole world freeze! Like all successful internet memes, the Mannequin Challenge – a charming, goofy joke for which were filmed while posing motionless – was easy, fun and accompanied by a definitive hashtag.

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Not only did “Black Beatles” help transform the duo into one of the biggest acts in contemporary hip-hop, it gave members Slim Jxmmi and Swae Lee considerably higher profiles as well. In particular, Swae Lee has been able to showcase his solo career, with a total of 8 songs with him as a lead or featured artist making the Hot 100. His team-ups with Post Malone have skyrocketed him of charting hits with “Spoil My Night” and, most recently, “Sunflower.”

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However, no stars can stay away from rumours, right? So earlier this year, panic hit the Sremm fans when it looked like Rae Sremmurd might be coming to an end. The story emerged after Slim Jxmmi said in a series of now-deleted tweets that “I’m not Rae Sremmurd I’m slim jxmmi and ima sink or swim by myself.”

But then, a tweet from the official Rae Sremmurd Twitter account brushes it off.

Across the years, the duo has achieved critical credibility, proving there to be skill and originality in their party rap formula. It’s clear that the duo are on a high that’s not going to wear off anytime soon.

Catch Rae Sremmurd live at the Good Vibes Festival, this 20th & 21st July at The Ranch, Gohtong Jaya, Genting Highlands!

 

 

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