Taylor Swift’s ‘Lover’ Has Sold Nearly A Million Copies Way Before Release Date

Image Via Rolling Stone

Taylor Swift has not given up on the full-length album as an indicator of success as well as art form, and from judging from pre-release sales for “Lover,” which comes out Friday, her belief in the ongoing viability of the format is not in vain! Only because 1 million over copies was sold globally, way before Friday!

Image Via Billboard

“The anticipation of this album is extraordinary, with pre-sales quickly approaching one million copies globally,” Monte Lipman, founder and chairman of Republic Records, tells Variety.

Image Via Billboard

Swift’s previous album, 2017’s “Reputation,” was the last previous album to sell a million copies in the U.S. in its opening week, and all eyes are on “Lover”, her first release since signing with Republic and  the international pre-release tally suggests that it might well be.

Image Via YouTube

Swift has released four new songs in the run-up to “Lover” — “Me!,” “You Need to Calm Down,” “The Archer” and the title track. She’s set to make a number of appearances this week including a YouTube livestream. She’s also set to perform on the MTV VMAs on Aug. 26.

Image Via YouTube