Image Via Rolling Stone
Taylor Swift has not given up on the full-length album as an indicator of success as well as art form, and from judging from pre-release sales for “Lover,” which comes out Friday, her belief in the ongoing viability of the format is not in vain! Only because 1 million over copies was sold globally, way before Friday!
Image Via Billboard
“The anticipation of this album is extraordinary, with pre-sales quickly approaching one million copies globally,” Monte Lipman, founder and chairman of Republic Records, tells Variety.
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Swift’s previous album, 2017’s “Reputation,” was the last previous album to sell a million copies in the U.S. in its opening week, and all eyes are on “Lover”, her first release since signing with Republic and the international pre-release tally suggests that it might well be.
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Swift has released four new songs in the run-up to “Lover” — “Me!,” “You Need to Calm Down,” “The Archer” and the title track. She’s set to make a number of appearances this week including a YouTube livestream. She’s also set to perform on the MTV VMAs on Aug. 26.
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