Seemingly unsuspecting in English, WholeFamily in Chinese, 冚家, is one character short of forming a derogatory Cantonese saying.
“冚家铲” (ham6 gaa1 caan2) is essentially a curse that roughly translates to “death upon your whole family”.
While several Facebook commenters remarked that the store would no longer have good feng shui, others jokingly asked, “Do they sell shovels…